IMPROVE THE READING EXPERIENCE

With technology gaining ground, analogue objects seem to be disappearing. But that is not the case with books. Reading real pages is still a must for a lot of people, including in the field of education, and there are a lot of reasons for books to hold their place in the market, in a growing curve.

READING PRINTED BOOKS IS SMART

RESEARCH INDICATES THAT READING PRINTED BOOKS:

Promotes abstract thinking.

Increases creativity and imagination.

Provides less eyestrain & allows more freedom of movement and postures.

Increases longevity.

Sources:

Flanagan, M., Kaufman, G. (2016), High-Low Split: Divergent Cognitive Construal Levels Triggered by Digital and Non-digital Platforms. Youtube. May 31st 2016. Consulted on July 21st 2021: https://www.youtube.com/watch?v=z0U0C7A14YI

Bricker, A., Dodell-Feder, D., Mitchell, J., Tamir, D. (2016), Reading fiction and reading minds: the role of simulation in the default network. September 4th. Consulted on July 21st 2021: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4733342/

Bavishi, A., Levy, B., Slade, M. (2016), A Chapter a Day – Association of Book Reading with Longevity. July 18th 2016. Consulted on July 21st 2021: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5105607/

Fortunati,L.,Vincent,J. Sociological insights on the comparison of writing / reading on paper with writing / reading digitally. J. Telematics Inform. 31(1), 39–51 (2014)

PAPER INTERACTS WITH THE MIND & BODY

READING ON PAPER REVEALS MORE ADVANTAGES IN A LEARNING ENVIRONMENT:

When reading from paper, students engage more meaningfully with the text, allowing for better recollection of the contents.

Better reading comprehension, especially with time restraints and on short texts.

Improves memory and deepens comprehension.

Improves concentration, increasing academic success.

Having access to print from a young age has positive long-lasting effects.

And it potentiates abstract thinking and construal, which increases creativity.

Sources:

Riffe, S. (2016), Print isn’t Dead: Students prefer it over digital for academic reading, study finds. May 16th 2016. Consulted on July 20th 2021: https://www.cmu.edu/news/stories/archives/2017/may/study-finds-print-is-not-dead.html

Ackerman, R., Delgado, P., Salmerón, L., Vargas, C. (2018), Don’t throw away your printed books: A meta-analysis on the effects of reading media on reading comprehension. November 2018. Consulted on July 20th 2021: https://www.sciencedirect.com/science/article/pii/S1747938X18300101~

Boustany, J., Kurbanoglu, S., Mizrachi, D., Salaz, A. (2018), Academic reading format preferences and behaviors among university students worldwide: A comparative survey analysis. May 2018. Consulted on July 21st 2021: https://www.researchgate.net/publication/325462564_Academic_reading_format_preferences_and_behaviors_among_university_students_worldwide_A_comparative_survey_analysis

THE RESILIENCE OF BOOKS,
STANDING THEIR GROUND.

BEYOND THE ABOVE-MENTIONED BENEFITS, PRINTED BOOK SALES ARE GROWING:

In the US, unit sales of printed books rose 8.2% in 2020 compared to 2019.

More than 200 million printed books were sold in the UK last year, the first time since 2012 that number has been exceeded.

Sources:

Flood, A. (2014), “Readers absorb less on Kindles than on paper, study finds”. The Guardian, August 19th 2014. Consulted on July 20th 2021: https://www.theguardian.com/books/2014/aug/19/readers-absorb-less-kindles-paper-study-plot-ereader-digitisation

Flood, A. (2021), “Books sales defy pandemic to hit eight-year high”. The Guardian, January 25th 2021. Consulted on July 20th 2021: https://www.theguardian.com/books/2021/jan/25/bookshops-defy-pandemic-to-record-highest-sales-for-eight-years

Center for research in psychology, behaviour & achievement. Booktrust. Consulted July 20th 2021: https://www.booktrust.org.uk/globalassets/resources/research/reading-for-pleasure-in-secondary-schools-literature-review.pdf

Watson, A. (2020), U.S. book industry - statistics & facts. Satista. November 10th 2020. Consulted on July 20th 2021: https://www.statista.com/topics/1177/book-market/

“INDIVIDUALS WHO PROCESSED INFORMATION ON A DIGITAL PLATFORM EXHIBITED SIGNIFICANTLY LESS ABSTRACT, HIGHER-LEVEL CONSTRUALS THAN DID INDIVIDUALS WHO VIEWED THE SAME INFORMATION IN NON-DIGITAL FORMAT.” ⁽¹⁾

⁽¹⁾ Flanagan, M., Kaufman, G. (2016), High-Low Split: Divergent Cognitive Construal Levels Triggered by Digital and Non-digital Platforms. Youtube. May 31st 2016. Consulted on July 21st 2021: https://www.youtube.com/watch?v=z0U0C7A14YI

HIGH QUALITY

EXCLUSIVE GRADE FOR PUBLISHING, COMPLEMENTING THE EXISTING OFFER WITH EXTRA WHITE PAPERS, PROVIDING SEVERAL ADVANTAGES:

Natural whiteness, substantially improving readability.

Smoothness that delivers a good balance between bulk and touch.

Navigator’s superior printing quality for colour publishing.

CONVENIENT RANGE

80 and 90 g.m^-2 the Premium solution for the publishing industry.