Working in the editorial department of a Tourism Board, his challenge is to deliver content for different market segments. He needs cost‐efficient larger print runs, even with variable printing data.
Challenge: Customized data printing on marketing pieces.
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As responsible for the editorial department
of the Tourism region of Cornwall, is very
important to define our targets.
62%
52%
33%
77%
68%
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Increases
EfficiencyOnce the target consumer has been found,
the data needed for a campaign can be
used. This data is what becomes variable.
amounts of customization for different markets, with text and images changing for groups of addresses based upon which segment of the market is being addressed.
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to relate, communicate, and possibly start a relationship with a prospective customer and to maintain a relationship with current customers.
loyal customers, and variable data printing can help gain these types of customers, along with quality work and service.
Digital printing along with Navigator paper allows savings in labor and cost-efficient larger print runs.
The increased technological capabilities of digital presses also means savings in labor and cost-efficient larger print runs.
Database-driven print files for mass personalization of printed materials normally in larger runs.
