Bas , Editor
Working in the editorial department of a Tourist Board, his challenge is to deliver content for different market segments. He needs cost-efficient, larger print runs, even with variable printing data.
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As manager of the editorial department of the
Cornwall Tourist Board, it is very important
to define our targets.
62%
52%
33%
77%
68%
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Once the target consumer has been identified,
the data needed for a campaign can be
used. This data is what becomes variable.
different amounts of customisation for different markets, with text and images changing for groups of addresses based on which segment of the market is being addressed.
Increases
Efficiency
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to relate, communicate, and possibly start a relationship with a prospective customer and to maintain a relationship with current customers.
loyal customers, and variable data printing, along with quality work and service, can help win these types of customers.
Digital printing with Navigator paper allows savings in labour and cost-efficient larger print runs.
The increased technological capabilities of digital presses also means savings in labour and cost-efficient larger print runs.
Database-driven print files for mass personalisation of printed materials normally in larger runs.
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