Bas , Editor
Working in the editorial department of a Tourist Board, his challenge is to deliver content for different market segments. He needs cost-efficient, larger print runs, even with variable printing data.
We need to maximise the impact
As manager of the editorial department of the
Cornwall Tourist Board, it is very important
to define our targets.
to understand our target needs
Once the target consumer has been identified,
the data needed for a campaign can be
used. This data is what becomes variable.
to relate, communicate, and possibly start a relationship with a prospective customer and to maintain a relationship with current customers.
loyal customers, and variable data printing, along with quality work and service, can help win these types of customers.
Digital printing with Navigator paper allows savings in labour and cost-efficient larger print runs.
The increased technological capabilities of digital presses also means savings in labour and cost-efficient larger print runs.
Database-driven print files for mass personalisation of printed materials normally in larger runs.